Logo Design Concept

Logo Concept for Employee Innovation Generator Application

Using Inkscape

Emino is a web application to pool ideas from employees in a company. The logo concept was so simple so everybody may see its shape clearly. It was from any comic or movies that when someone found an idea then the light bulb pops up above his head. As simple is that.

Some breakdown of the logo:

That colorful ribbon is sort of wraps around the bulb with some meaning on its own colors.
The green color should represents fresh improvement. The red color should represents an energetic passion and engagement. The yellow color should represents smart innovation. The dark color is supposed to binds those colors together in an elegant way.

The cyan color shape somewhat like a person with both arms wide open in the air, sort of like giving and receiving. That indicates this person is communicating two ways, giving thoughts and receiving feedback. Color used in this image just to show portion of explained shape.

The whole shapes when see them together as one is becoming a shape of a light bulb. As mentioned at the beginning of this post, the light bulb is simply to represent an idea.

Rendered with all colors and shapes to perform one integrated shape for the logo.

It's a very simple concept.

What do you think?